1. Is social media a passing fad, or a valuable new way of managing communication? Why?
2. Do you agree that investments in social media are more likely to provide a higher return on investment than spending on traditional media? Why or why not?
3. Two way dialogues are mentioned as an important consideration in relation to successful social media use. How could a two way dialogue be achieved using social media?
4. What recommendations would you make to The Victorian Greens regarding protection of their online image? Justify your recommendations.
5. The ability to 'own' a message is important in traditional communication; however social media is different, with messages being owned by the network. What potential benefits and risks do you foresee in relation to reduced message ownership? What advice would you provide for a client in terms of maximising these benefits and minimising these risks?