1. Review Figure 11.1 in the section on the purposes of communication in organizations. Of the three main purposes diagrammed in the figure, which is the most important at Plant Fantasies? How does it relate to the two other purposes identified in the diagram? In answering both questions, be specific in citing examples from the video.
2. When it comes to methods of communication, which type does Carleo seem to prefer? How about Martucci? On what points do they appear to be most in agreement? On what points do they seem to differ the most? If you were a client of Plant Fantasies, which of the two would you rather deal with directly-Carleo or Martucci? Why?
3. Plant Fantasies manages its operations by using groups of employees from different departments to work on individual projects. In your opinion, which type of small-group network would probably work best at Plant Fantasies-wheel, chain, circle, or all-channel? Might the best type be some kind of hybrid created out of two or more of these types? Explain your answer.
4. "I do get the feeling," Carleo admits, "that no one listens to me sometimes." She says that she's working on the problem, but, judging from the video, perhaps you can give her some advice on improving her communication fidelity. Focusing on the roles of source and receiver, identify some of the factors that may contribute to Carleo's perceived communication problems and suggest some things that she might do to deal with them.
5. Describe the video as a whole in terms of the communication process: Identify the role of each factor in the process-source, encoding, transmission, decoding, receiver, noise, and, if appropriate, feedback-in the presentation and use of the video in your class. Which factor seemed most important? Most successful? On the whole, was the use of the video effective in meeting its apparent communication goals? Why or why not?