1. TradeMe has become a very successful company, consistently making a profit from its C2C activities. What is TradeMe's e-business model and why has it been so successful?
2. Other major websites, such as Amazon.com and Yahoo, have entered the e-marketplace with far less success than TradeMe. How has TradeMe been able to maintain its dominant position?
3. TradeMe has long been a place where consumers come to trade their used goods and collectibles. It is increasingly a place where businesses come to auction their wares. Why would a business set up shop on TradeMe?
4. What are the different forms of online payment methods for consumers and for businesses? How might TradeMe's customers benefit from different payment methods?
5. Which metrics would you use if you were hired to assess the effectiveness and the efficiency of TradeMe's website?
6. What are the three different types of online auctions and which one is TradeMe using?