1. Visit www.bostonpizza.com and click on MyBP. Scroll through the various benefits offered, and make note of...
Question:
2. Visit comparable loyalty programs of other casual dining or even quick-service restaurants. How do you feel Boston Pizza's MyBP' compares?
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1 At the time of writing the following benefits were offered When you di...View the full answer
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Grace Igiamoh-Livingwater
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Related Book For 
Marketing An Introduction
ISBN: 978-0134470528
6th Canadian edition
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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