1. We discussed a number of different types of qualitative research in this chapter. What type of...
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2. Could this data have been gathered by other forms of qualitative research? If so, which ones?
3. How did this form of research facilitate getting “buy-in” from the franchisees?
4. Should quantitative research play a role in the future for Midas? If so, how?
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1 Qualitative research with a focus group was used 2 Depth i...View the full answer
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Talha Talib
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Related Book For 
Marketing Research Essentials
ISBN: 978-1118249321
8th edition
Authors: Carl McDaniel Jr., Roger Gates
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