1. What accounts for Colgate’s international success, despite the potential for intense competition in most markets?
2. Colgate boasts that its “Colgate Culture” has a worldwide basis. How can a company create such a culture despite operating in many different cultural milieus? What are the advantages and disadvantages of a company culture that transcends national culture?
3. Compare and contrast the structure of Colgate’s executive team with another company’s which you can research on the Internet. Analyze the implications of your comparison from an international perspective.
4. After researching Colgate, would you advise the company to engage in licensing patents, joint ventures, or strategic alliances, or to establish wholly owned subsidiaries? Explain your answer.