1. What is Boston Pizza's value proposition? 2. Does Boston Pizza's value proposition extend beyond customers and...
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2. Does Boston Pizza's value proposition extend beyond customers and into the community in which it has a location?
3. To which marketing segments does Boston Pizza appeal?
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1 A brands value proposition is the set of benefits or values it promises ...View the full answer
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Related Book For
Marketing An Introduction
ISBN: 978-0134470528
6th Canadian edition
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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