1. What micro environmental factors have affected Sony's performance since 2000? 2. What macro environmental factors have...

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1. What micro environmental factors have affected Sony's performance since 2000?
2. What macro environmental factors have affected Sony's performance during that period?
3. What stands in the way of Sony's success today?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:42 AM

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1. What micro environmental factors have affected Sony's performance since 2000? 2. What macro environmental factors have...

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1 The Company Sony didnt lose the capabilities that made it great but its rigid engineering culture did not adjust to changing times Competitors Sony ...View the full answer

Marketing An Introduction

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