1. What micro environmental factors have affected Sony's performance since 2000? 2. What macro environmental factors have...

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1. What micro environmental factors have affected Sony's performance since 2000?
2. What macro environmental factors have affected Sony's performance during that period?
3. What stands in the way of Sony's success today?
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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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