1. What potential value does Nielsen intend to add to their ratings by data mining Twitter to analyze social TV patterns?

2. What are the drawbacks of using Twitter as a rating tool? Do these disadvantages compromise the value of the Nielsen ratings?

3. How might the use of Twitter and other social media be influencing the viewing habits of the American audience?

4. If Nielsen extended their data mining of social media to include Facebook as well as Twitter, what differences might they expect in the audience being analyzed? Would this analysis have any value to the networks? Why or why not?