1. What suggestions might you offer Volkswagen for gaining more market share in the United States?
2. Which success factors for international commerce does VW appear to be following?
3. Which success factors for international commerce does VW appear to need to strengthen?

Although Volkswagen had weak performance in the United States market for many years, the company announced its goal of doubling the number of vehicles it sells in the US by 2012 or 2013. VW wants to move from its niche status and become part of the mass market. At the 2010 Detroit Auto Show, Stefan Jacoby, head of Volkswagen of Americas said:
“We will sell 400,000 to 450,000 vehicles in 2012/13.” He added that the U.S. business could be profitable by 2013. A few years before the Detroit Auto Show, Jacoby established the goal of selling 1 million vehicles annually by 2018, with 800,000 sales from the Volkswagen brand, and 200,000 from the Audi brand.