1. What types of ethical issues about marketing space exploration might concern you as a consumer? How would you help NASA create ethical standards for marketing space? Explain.
2. After someone has traveled to space and returned, why would someone want to repeat the experience? How will Spaceport America continue to thrive in customer relationships? Explain how Spaceport America could extend their satisfaction of experienced space consumers, and create continuing relationships.
3. Go to the following website: www.spaceportamerica.com/. What type of customer relationship is Spaceport America targeting? What could they be doing differently to build interest for you as a consumer? Explain.
4. There is a video on YouTube about the development of the Spaceport to create market awareness. What type of relationship are they building with space consumers? What type of image is Spaceport America creating to appeal to consumers? Do you believe space exploration should be marketed through social media?