1. What unmet needs of the consumer contributed to the success of Urban Decay? 2. Was founding...
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2. Was founding Urban Decay an expected next step after leaving Cisco Systems for Sandy Lerner? Why or why not?
3. What characteristics made Urban Decay an opportunity rather than simply an idea? Which of the five roots of opportunity apply here?
4. Is there a future for Urban Decay?
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1 Urban Decay fulfilled the unmet needs of female consumers were looking for an upscale edg...View the full answer
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Related Book For 
Entrepreneurship & Small Business Management
ISBN: 978-0133767186
2nd edition
Authors: Steve Mariotti, Caroline Glackin
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