1. Which organizational structures are illustrated in these videos and how do they influence strategic execution? Explain.

2. How do these videos illustrate the influence of the external environment on organizational design?

3. Based on this chapter, what other ideas do you have to help Happy Time Toys to develop and manufacture new toys more rapidly and to be faster in responding to the environment?

Imagine being part of a group with the boss and another coworker in which you are discussing how you were recently beat to market by a competitor's new toy line. The boss asks the group what the company could do to prevent something similar from happening again. What do you say or do? Go to this chapter's

"Now What?" video, watch the challenge video, and choose a response. Be sure to also view the outcomes of the two responses you didn't choose.

OB Concepts Applied: organizational structure, the matrix structure, influence of external environment on organizational design.