1. Which PESTEL factors will be most important for the electric vehicle segment of the car industry? Do you see a future for electric vehicles in the U.S.? Why or why not?
2. Looking at Porter’s five forces of competition, how would you assess the profit potential of the U.S. car industry?
3. Using the five forces model, what implications can we derive for how Tesla Motors should compete in the U.S. car industry? What would be your top three recommendations for Elon Musk? Support your arguments.
4. Draw a strategic group map for the U.S. automotive industry. What are your conclusions?