1. Who are Goodwill's customers and how have their demographics changed over time? 2. How should the...

Question:

1. Who are Goodwill's customers and how have their demographics changed over time?

2. How should the introduction of for-profit thrifts affect Goodwill's decisions about the role of customer service?

3. How can Goodwill differentiate itself from the competition?

4. Visit http://shopgoodwill.com/ where Goodwill auctions items of special interest and discuss why this online store has great profit potential.

Goodwill
Goodwill is an important concept and terminology in accounting which means good reputation. The word goodwill is used at various places in accounting but it is recognized only at the time of a business combination. There are generally two types of...