1. Why is it important to teach employees how to reason through ethical business dilemmas?
2. If you were an employee, do you think specific ethical “tools,” such as a decision map, ethical hotline, and so forth, would help you make the right decision?
3. Why is it important to appraise employees on the basis of their ethics?

In the aftermath of events at Enron, WorldCom and Tyco, the emphasis on ethical business operations has reached a fever pitch. But it didn’t take a scandal or the wrath of the press for Molson Coors Brewing Co. to put a comprehensive program in place. Over the last decade, the brewer has provided an array of tools to help employees understand ethical issues and effectively cope with them.
The Golden, Colorado, company has developed one of the nation’s most comprehensive ethics programs. The company emerged as a model by offering its 8,500 employees a spate of resources, including interactive online courses, ethics leadership training, a decision map, a highly detailed set of policies and a help line.