1. You are in charge of strategic planning for Grand Casinos. The company wants to open and...
Question:
Some small businesses, by the very nature of what they produce or market, find it difficult to clarify how they plan to fulfill the four levels of social responsibility (economic, legal, ethical, and philanthropic). Through strategic planning, even companies in somewhat controversial and questionable industries can define how they will be socially responsible. Consider Grand Casinos of Minneapolis. As more and more states have legalized gambling in selected locations, Lyle Berman, CEO of Grand Casinos, has been there to develop and manage the casinos. His company has proved so successful that it ranked first on Fortunes list of Americas 100 fastest-growing companies. Yet Grand Casinos businessgamblingtends to arouse considerable controversy. Obviously, Berman could use strategic planning to help identify areas in which his company could fulfill its social responsibilities
Step by Step Answer:
Small Business Management Entrepreneurship and Beyond
ISBN: 978-0538453141
5th edition
Authors: Timothy s. Hatten