a. CEO Jim Goodnight is adamant that remaining privately held rather than going public gives SAS a strategic advantage. In what way?
b. SAS’s employee costs are obviously at the top end of the range for technology companies based on such an impressive benefits package. How can the company justify this expense in such a cost-conscious market?
c. If there is a direct link between employee satisfaction and low turnover (as Goodnight believes), why don’t more companies follow SAS’s example?
d. How would you sell the SAS employee-centric model to your company?