A college student has just purchased a new personal computer. What factors might cause the student to

Question:

A college student has just purchased a new personal computer. What factors might cause the student to experience postpurchase dissonance? How might the student try to overcome it? How can the retailer who sold the computer help reduce the student’s dissonance? How can the computer’s manufacturer help?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

Question Posted: