A companys chief executive officer (CEO) wanted his company to develop a Balanced Scorecard. After giving considerable

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A company’s chief executive officer (CEO) wanted his company to develop a Balanced Scorecard. After giving considerable thought to who should lead the development, he selected the head of the information technology group because the Balanced Scorecard would obviously involve collecting information leading to the needed measurements. Comment on potential problems with the CEO’s approach.

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Management Accounting Information for Decision-Making and Strategy Execution

ISBN: 978-0137024971

6th Edition

Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young

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