A consumer products company found that 48% of successful products also received favorable results from test market

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A consumer products company found that 48% of successful products also received favorable results from test market research, whereas 12% had unfavorable results but nevertheless were successful. They also found that 28% of unsuccessful products had unfavorable research results, whereas 12% of them had favorable research results. That is, P( successful product and favorable test market) = 0.48, P( successful product and unfavorable test market) = 0.12, P( unsuccessful product and favorable test market) = 0.12, and P( unsuccessful product and unfavorable test market) = 0.28. Find the probabilities of successful and unsuccessful products given known test market results.

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