A conventional desk-top cooling fan costs as little as 20. The Dyson Air Multiplier has a recommended

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A conventional desk-top cooling fan costs as little as £20. The Dyson Air Multiplier has a recommended retail price of £200. Despite this huge price differential, the Dyson product is highly successful. What are the strategic implications of this story?
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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