A corporation owns a chain of several hundred gasoline stations on the eastern seaboard. The marketing director
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A corporation owns a chain of several hundred gasoline stations on the eastern seaboard. The marketing director wants to test a proposed marketing campaign by running ads on some local television stations and determining whether gasoline sales at a sample of the company's stations increase after the advertising. The following data represent gasoline sales for a day before and a day after the advertising campaign. Use the Wilcoxon matched-pairs signed rank test to determine whether sales increased significantly after the advertising campaign. Let α = .05.
Assume the underlying distributions aresymmetrical.
CorporationA Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
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Related Book For
Business Statistics for Contemporary Decision Making
ISBN: 978-0470910184
6th Edition
Authors: Ken Black
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