A firm improves its forecast accuracy using better marketing intelligence. What impact will this have on supply

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A firm improves its forecast accuracy using better marketing intelligence. What impact will this have on supply chain inventories and profitability? Why?

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Supply Chain Management Strategy Planning and Operation

ISBN: 978-0133800203

6th edition

Authors: Sunil Chopra, Peter Meindl

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Question Posted: Sep 22, 2015 05:50 PM

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A firm improves its forecast accuracy using better marketing intelligence. What impact will this have on supply

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Improved forecast accuracy should result in a closer match between ...View the full answer

Supply Chain Management Strategy Planning and Operation

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