A firm’s ability to innovate and develop new-product concepts is usually determined by the level of inventiveness and adeptness to adjust to market demands. As a result, successful firms generally benefit from an increase in revenue and publicity in magazines devoted to business innovation. Business 2.0 annually ranks the fastest-growing companies, which often have the greatest rates of innovation. The ranking can be accessed by using the search term “business innovation” at globaledge.msu.edu/ibrd (and check the box “Resource Desk only”). Once you reach the CNN/Money website, click on “Rankings,” and then choose the “Fastest-Growing Companies” option. Based on the “List of Fastest-Growing Companies,” what are the top ten fastest-growing companies? Which industry appears currently to have the most successful commercial innovativeness? Why do you think this industry is thriving?