A gravel works near Albany, New York, offers #7 pea gravel at $47 per ton, FOB-destination, in
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(a) What price-segmentation fence is being used here? What is the most likely factor that supports this price segmentation?
(b) If it is the case that transporting a ton of gravel between Albany and New York costs approximately $10, what additional price-segmentation fence is being used? What is the most likely factor that supports this additional level of price segmentation?
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Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
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