A. If you go to just about any companies website you’ll find many references to corporate social responsibility, or CSR for short.
B. In fact many companies have dedicate entire sections on they’re websites to CSR. They even publish CSR reports under names such as Giving Back, Sharing the Wealth, and Citizenship Report.
C. The reality however, is corporate giving to charity are far less than it was twenty years ago.
D. In 1986 the average company donated 2.1% of it’s profits to charity.
E. Now the average company donates around .8% of it’s profits to charity.
F. Some of the most profitable and most well known companies in the technology sector gives less than .5% of its profits.
G. Some companies are extremely generous yet do not give much to local, communities.
H. For example Google gives roughly 8% of its profits to charity.
I. Yet almost none of this money goes to communities in cities near their corporate headquarters.
J. Unless companies can increase charitable giving to these local communities their efforts to promote their CSR activities will come across as insincere