A large toy manufacturer wants to determine the characteristics of families who have purchased electronic games. In

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A large toy manufacturer wants to determine the characteristics of families who have purchased electronic games. In particular, management wants to determine if the number of children in a family might help predict whether or not the family has purchased electronic games. Please help interpret the following cross-tab table.
A large toy manufacturer wants to determine the characteristics of

Does it appear that whether or not a person has purchased electronic games depends upon how many children s/he has? Generate a table for a report that communicates the relevant information

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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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