A major automobile manufacturer is considering how to allocate a $2 million advertising budget between two types
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The manufacturer's goal is to allocate its $2 million advertising budget to maximize the number of SUVs sold. Let F be the amount of money devoted to advertising on NFL football games, G the amount of money spent on advertising on PGA tour golf events, and C(F,G) the number of new vehicles sold.
a) What is the objective function for this problem?
b) What is the constraint?
c) Write a statement of the constrained optimization problem.
d) In light of the information in the table, how should the manufacturer allocate its advertising budget?
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