A manufacturer of liquid soaps wants to estimate the proportion of individuals using liquid soaps as opposed
Question:
a. For the various levels of precision and confidence indicated, calculate the needed sample size.
b. Which alternative gives the largest estimate of the sample size? Explain.
Transcribed Image Text:
Desired Precision in Percentage Points (+/- Desired Confidence 0.99 0.90 0.99 0.95 0.90 0.99 0.90 0.95 0.95 (96) Estimated Proportion 20 Estimated Sample Size 4 4 20 2 10 20
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a The sample sizes for the various alternatives are estimated by nH z1 or n z 2 1 H 2 Desir...View the full answer
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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