A marketing analytics professional stated that all information in data comes from variability. Do you agree? Why

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A marketing analytics professional stated that “all information in data comes from variability.” Do you agree? Why or why not?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:19 AM

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A marketing analytics professional stated that all information in data comes from variability. Do you agree? Why

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Predictive statistical techniques require variability to work Statistically pract...View the full answer

Essentials of Marketing Research

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