A number of group-buying websites, such as Groupon and BuyWithMe, offer consumers a large discount on a
Question:
(a) Describe the price-segmentation fence being used by the sellers of items offered on these websites.
(b) Describe an advantage and a disadvantage of this price-segmentation fence over the more traditional ones discussed in this chapter.
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a The pricesegmentation fence used by sellers on these websites involves purchase quantity If enough ...View the full answer
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Related Book For 
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
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