A shoe manufacturer is considering developing a new brand of running shoes. The business problem facing the

Question:

A shoe manufacturer is considering developing a new brand of running shoes. The business problem facing the marketing analyst is to determine which variables should be used to predict durability (i.e., the effect of long-term impact). Two independent variables under consideration are X1 (FOREIMP), a measurement of the forefoot shock-absorbing capability, and X2 (MIDSOLE), a measurement of the change in impact properties over time. The dependent variable Y is LTIMP, a measure of the shoe's durability after a repeated impact test. Data are collected from a random sample of 15 types of currently manufactured running shoes, with the following results:
A shoe manufacturer is considering developing a new brand of

a. State the multiple regression equation.
b. Interpret the meaning of the slopes, b1 and b2, in this problem.
c. What conclusions can you reach concerning durability?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Basic Business Statistics

ISBN: 9780321870025

13th Edition

Authors: Mark L. Berenson, David M. Levine, Kathryn A. Szabat

Question Posted: