A study of 1252 consumers was conducted to examine online shopping habits during the winter holiday season.
Question:
a. Convert the cross-tabulation table to a joint probability table. Be sure to fll in the marginal values.
b. What percentage of consumers in the survey either purchased a product online or researched a product online or both?
c. What percentage of online purchasers did their research off-line?
d. Are research location and purchase location statistically independent?
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Related Book For
Understanding Business Statistics
ISBN: 978-1118145258
1st edition
Authors: Stacey Jones, Tim Bergquist, Ned Freed
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