A. The majority of the marketing managers have argued for a strategy that differentiates the hotel from local, high end hotels.
B. These managers have focused on a strategy that positions the hotel as an eco friendly sustainable operation.
C. Other managers especially those in finance worry that this strategy will negatively affect profits.
D. In fact a few finance managers have all ready complained to the senior leadership team.
E. These managers say that the hotel needs to cautiously evaluate a variety of strategic options, before settling for a green strategy
F. They also think the hotel faces more pressing threats such as employee moral union demands and outdated, in room technologies.
G. They say that the hotel should improve employee development programs and invest in in room technologies not focus on unproven green strategies.
H. They also say that pay is an important issue and expect significant employee turnover unless the hotel increases compensation rates.
I. The senior leadership team seems to be taking their time as they consider how to resolve the differences between the marketing team and the finance team.
J. One board member said she will encourage the board to hold a meeting to weigh strategic options evaluates current plans and advice the senior leadership team.