A transparent adhesive tape manufacturer produces a wide array of products, including sticky notes, as well as branded and unbranded adhesive tape of different sizes and shapes. Large office supply retailers, like Office Depot and Staples, carry only the most popular SKUs (shop keeping units—a unique product with its own bar code). The manufacturer’s managers are convinced that they could make more sales if they could convince the retailers to carry a full line of its products. How could the manufacturer induce its retailer to carry a fuller line of products?