A well-known brand of home insulation materials is pink in color. This company spends millions of dollars each year on advertising that depicts the Pink Panther cartoon character and emphasizes the pink color of its product.
You recently started manufacturing a similar home insulation product. When installed inside the walls of a building, it has the same insulating properties and characteristics of the well-known brand. When your product is manufactured, it emerges from the production process as dull gray in color. However, you have decided to add pink dye to your product for marketing purposes. Your product clearly displays our company name and contains your company's logo, which looks entirely different from the well-known brand's logo.
Was it cheating for you to make your product pink in color?