A. What factors led to the development of the culture of profit before principle at Enron? Provide
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B. Create a personal code of ethics that will guide you in professional and personal decision making. The code should address behavior in the following areas (as a minimum):
i. Relationships
ii. Honesty and integrity
iii. Work ethics
iv. Transparency and disclosure of information
v. Fairness
c. For each element of your code, justify your principle by linking it to a concept articulated in the secular or biblical ethical frameworks (listed below) presented in this class. Provide a detailed evaluation that demonstrates clear, insightful critical thinking.
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Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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