According to market research firm NPD Group, in 1985, women purchased 70 percent of all mens clothing;

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According to market research firm NPD Group, in 1985, women purchased 70 percent of all men’s clothing; today, women buy just 34 percent of men’s apparel. What implications does this have for modern store layouts?

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Essentials of Entrepreneurship and Small Business Management

ISBN: 978-0133849622

8th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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Question Posted: May 08, 2015 07:40 AM

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According to market research firm NPD Group, in 1985, women purchased 70 percent of all mens clothing;

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The sales of mens apparel will increase if the store layout has ...View the full answer

Essentials of Entrepreneurship and Small Business Management

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