According to the I/O model, what should a firm do to earn above-average returns?

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According to the I/O model, what should a firm do to earn above-average returns?
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Strategic Management Competitiveness and Globalization, Concepts and Cases

ISBN: 978-1285425184

11th edition

Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson

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