Adler Company is considering developing a new product. The company has gathered the following information on this product.

Expected total unit cost..............................................$25

Estimated investment for new product.................$500,000

Desired ROI......................................................................10%

Expected number of units to be produced and sold....1,000

The desired markup percentage and selling price given this information is:

(a) Markup percentage 10%; selling price $55.

(b) Markup percentage 200%; selling price $75.

(c) Markup percentage 10%; selling price $50.

(d) Markup percentage 100%; selling price $55.