Advertising does much to add to the overall branding practices of the organization. With that in mind,

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Advertising does much to add to the overall branding practices of the organization. With that in mind, where would we, as a society, be without advertising?


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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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