An American consulting firm is planning to expand globally by opening a new office in one of four countries: Germany, Italy, Spain, or Greece (see table on prior shown below).

The chief partner entrusted with the decision, L. Wayne Shell, has identified eight key success factors that he views as essential for the success of any consultancy. He used a rating system of 1 (least desirable country) to 5 (most desirable) to evaluate each factor.
(a) Which country should be selected for the new office?
(b) If Spain€™s score were lowered in the Stability of government factor, to a 4, how would its overall score change? On this factor, at what score for Spain would the rankingschange?

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Candidate Country Ratings Key Success Tactors Level of education Weight Germany Italy Spain Greece Number of consultants National literacy 0S 0S Political aspects Stability of 0.2 0.2 0.2 government Product liability laws Environmental regulations Social and cultural 4 Aspects Similarity in 0.1 language Acceptability of consultants 4 Economic factors Incentives