An article in Psychology and Marketing describes four variables that have been found to impact the effectiveness of commercials for high-performance automobiles: sincerity, excitement, ruggedness, and sophistication. Suppose that the following data are available on commercials' effectiveness and these variables, all on appropriate scales.

Is there a regression relation here between commercial effectiveness and any of the independent variables? Explain.

Transcribed Image Text:

ss ic 7865946891201 2232 33333332 0587621948912 se t 5545544455554 se 2005178204071 c 1121211221112 4 5010208510561 m ti 7879965689976