Analyze the general supply chain management issue: do you think Genexis could manage to launch successful initiatives

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Analyze the general supply chain management issue: do you think Genexis could manage to launch successful initiatives to perform in other market segments, such as the confectionery industry, which have a similar structure? What kind of problems do you foresee with the broadening of their services in this way?
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Principles of Supply Chain Management A Balanced Approach

ISBN: 978-1285428314

4th edition

Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong

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