Apple and Google compete in several product categories. Sales, income, and asset information are provided for fiscal

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Apple and Google compete in several product categories. Sales, income, and asset information are provided for fiscal year 2015 for each company below.

$ millions ___________________________ Apple ___________________ Google

Sales ......................................... $233,715 ..................$74,989

Net income ................................. 53,394 .................. 16,348

Invested assets, beginning of year ....... 231,839 ..................129,187

Invested assets, end of year ..............290,479 ..................147,461

Required

1. Compute profit margin for each company.

2. Compute investment turnover for each company.

3. Using your answers to the questions above, compare the companies' performance for the year.

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Related Book For  book-img-for-question

Fundamental Accounting Principles

ISBN: 978-1259536359

23rd edition

Authors: John Wild, Ken Shaw, Barbara Chiappett

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