Are comparative appeals effective? Why?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:08 AM

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Are comparative appeals effective? Why?

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COMPARATIVE APPEALS comparative appeals are more effective as they have many ways to help a consumer judge over the benefits of one product to another ...View the full answer

Consumer Behavior Building Marketing Strategy

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