Are MinuteClinics services customized or standardized for patients? Do they incorporate any elements of mass customization?

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Are MinuteClinic’s services customized or standardized for patients? Do they incorporate any elements of mass customization?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:49 AM

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Are MinuteClinics services customized or standardized for patients? Do they incorporate any elements of mass customization?

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Customized services are more flexible and respond to individual customers needs They also usually ...View the full answer

Marketing

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