As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information.

After the meeting, the company's CEO holds a press conference with analysts in which she mentions the following ratios.

Required
1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared?
2. Comment on the possible consequences of the CEO's reporting of the ratios selected.

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2015 2014 2013 147.0% 135.0% 1 00.0% 15.6% 10.1% 3.8 to 3.6 to 3.3 to I 2.9 to 27 to 2.4 to I.I to 7.8 times 9.0 times 10.2 times 7.0 times 7.7 times 8.5 times 2.9 times 2.9 times 3.3 times 10.4% 10.7% 3.6% 14.0% Selling expenses to sales Sales to plant assets ratio Current ratio Acid-test ratio Inventory turnover Accounts recelvable turnover Total asset turnover Return on total assets. Return on stockholders' equity Profit margin ratio 1.4 toI 1.5 to I 1 1.0% 1 1.5% 3.8% 13.2% 14.1% 4,0% 2015 47.0% 10.1% 2014 Sales trend percent Selling expenses to sales Sales to plant assets ratio Current ratio 2013 100.0% 15.6% 3.3 to I 2.4 to I 135.0% 14.0% rAes .. 3.8 to 3.6 to 2.9 to I 2.7 to I