As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information.

After the meeting, the company's CEO holds a press conference with analysts in which she mentions the following ratios.

Required
1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared?
2. Comment on the possible consequences of the CEO's reporting of the ratios selected.

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2013 2012 2011 100.0% Sales trend percent .... Selling expenses to sales .. Sales to plant assets ratio 147.0% 135.0% 10.1% 14.0% 15.6% 3.8 to I 3.3 to | 3.6 to | Current ratio 2.9 to I 2.7 to I 2.4 to I 1.5 to I 1.4 to I I.I to I Acid-test ratio .... Inventory turnover 7.8 times 9.0 times 10.2 times Accounts receivable turnover 7.0 times 7.7 times 8.5 times Total asset turnover 2.9 times 2.9 times 3.3 times Return on total assets 10.4% 11.0% 13.2% Return on stockholders' equity. 10.7% 11.5% 14.1% Profit margin ratio.. 3.6% 3.8% 4.0% 2013 2012 2011 Sales trend percent ... 135.0% 147.0% 10.1% 100.0% Selling expenses to sales Sales to plant assets ratio . 14.0% 3.6 to | 3.8 to I 2.9 to | 15.6% 3.3 to I 2.4 to I Current ratio 2.7 to I